“Wisconsin now has its own logo.
Gov. Jim Doyle is scheduled Monday to introduce the “Live Like You Mean It” logo and theme line at the Wisconsin Governor’s Conference on Tourism in La Crosse.
Source: Wisconsin State Journal
Yesterday, Wisconsin unveiled it’s new tourism logo and it is awful. I simply cannot get over how awful this logo looks, not a single aspect of it makes any sense.
First, what’s with the font? Are those supposed to be flags or pennants around the W & N, or is it a bird? It almost looks like the Twitter bird sitting on the W.
Next, that slogan is pretty embarrassing. “live like you mean it”. All it does is welcome a lot of “(Insert Here) like you mean it” jokes. I’m sure we’ll be seeing “drink like you mean it” shirts around campus.
Finally, what is with the cartwheel guy? Outside of the obvious keg stand joke, I don’t think “cartwheels” when I think of Wisconsin. To me, this is an acceptable logo for Boys & Girls Club of America or Special Olympics 2016. Instead, this is the logo that is meant to drive vacationers to travel to my state.
I couldn’t agree more…..Just think of how much money they paid someone to come up with that garbage!
It’s really amazing graphic in terms of what not to do, in that everything about it is awful.
Why do people insist on stupid custom fonts? Are they too good for a standard sans-serif?
Look at this from todays USA Today:
http://www.usatoday.com/news/states/wimain.htm
Tuesday, March 17
Madison – The state’s new slogan – “Live Like You Mean It” – isn’t all that new. Gov. Doyle said the state will use the slogan to promote Wisconsin as a tourism and business destination. But motivational speakers, authors and even Bacardi Rum have already used the phrase for marketing campaigns. A dietitian who co-authored a book by that name is prepared to protest a trademark on the phrase.
Legally, I think they are fine with the slogan since those other industries don’t cross over with state tourism. Aesthetically, the state is in a lot of trouble.